I snapped this picture while driving through Lima. "Kraps" is a snack cracker. I think they were going for something that sounds like "crisp" or "crackle." Even though everyone in the marketing department studied English in High School, no one took a class in street lingo. So, the next time you're on your way to a party and someone says, "I brought the cheese." You can say, "Great, because I got the ..." Well, maybe you should just say, "...snack crackers."
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